Traackr Raises $9 Million in Series B Funding

Influencer relationship management platform Traackr acquired $9 million in Series B funding led by Workhorse Capital, with participation from You & Mr Jones and existing investors.

According to the company, Traackr’s data-driven software solution enables brands to scale influencer programs by consolidating discovery, management, and performance analytics all in one system. Through targeted searches and customizable analytics, marketers are able to identify and partner with more relevant influencers to reach their customers.

Traackr plans to use this round to fuel sales, marketing, and customer success across the globe, with over 80 percent of current revenue coming from Fortune 1000 companies/industries. Increasing the depth of data and range of platforms covered is also a priority for Traackr’s product and engineering teams.