Instapage Raises $15 Million in Series A Funding

Instapage, a landing page and post-click optimization solution for digital advertisers, announced a $15 million growth investment from Morgan Stanley Expansion Capital.

Because 96% of ad clicks do not convert, Instapage was founded in 2012 to streamline unique landing page deployment and improve advertising ROI. Its scalable and intuitive suite of features and analytics promote rapid time-to-market while reducing dependence on costly technical resources. According to the company, Instapage has grown to support more than 15,000 clients globally who deployed one million landing pages and experienced higher conversion rates than the industry average.

The new funding will allow Instapage to accelerate the enterprise adoption of its post-click optimization solution, expedite platform development to further help large-scale marketers and advertisers improve ROI, and expand sales and client service operations.