Drift Announces $60 Million in Series C Led by Sequoia

Conversational marketing and sales platform Drift gained $60 million in Series C financing led by Sequoia Capital. Previous investors CRV and General Catalyst also participated in the round.

Replacing the traditional B2B marketing and sales process, Drift connects businesses with leads in real-time, 24/7, and helps them have real conversations with qualified buyers. It’s designed to provide a modern buying experience, generate leads, and accelerate the sales cycle.

According to the company, there are now over 100,000 businesses using Drift from around the world, including AdRoll, Cornerstone OnDemand, Dyn, InVision, MongoDB, Vidyard, and Zuora.