Yotpo Announces the Launch of A.I.-Powered “Insights”

Yotpo, a leading user-generated content marketing platform, has announced the availability of a new feedback analysis solution, “Insights,” at Shoptalk, the world’s largest conference for retail and ecommerce innovation. Insights seeks to help marketing, customer service, and product teams to understand customer feedback at scale, with real-time business intelligence to improve the overall customer experience, as well as to inform operational, commercial, and product development strategies.

According to the company, Insights will help fast-growing commerce brands such as Adore Me, MVMT, UNTUCKit and GoPro to leverage artificial intelligence to unlock what customers are saying about their products and brands. Insights uses natural language processing to analyze the grammatical structure of the text and uncover topics mentioned in reviews and their related opinions. It also uses “sentiment analysis” to score every opinion on a negative to positive scale, as well as semantic grouping to categorize keywords to maximize the information available on each topic.