Vigor Systems Appoints Shayna Smith as New COO

Vigor Systems today announced the appointment of Shayna Smith as chief operating officer. In her new role, Ms. Smith will oversee day-to-day operations while working closely with Magnus Sorlander, Vigor’s founder and CEO.

Smith brings 20 years of general management, strategy, marketing, and product development experience in the media and entertainment industries to the Vigor team. She previously served in various executive roles at the Walt Disney Studios. Prior to joining Disney in 2008, Ms. Smith held leadership positions at MGM, New Line Cinema, and CBS Television Stations Digital Media Group. She attended MIT and has an MBA from Harvard Business School.

“Shayna brings the perfect mix of experience and attitude at a time when Vigor is aggressively scaling for growth,” said Magnus Sorlander. “Her background in media and global brands will accelerate our transition from a technology provider into a one-stop solution for broadcast and media organizations. She has already made a strategic impact in a short amount of time, and I know her expertise and background will quickly take Vigor to its next level.”