Search Optics Secures New Funding

Search Optics®, a global digital marketing provider with expertise in the automotive industry, today announced it has secured a new round of private equity funding to fuel continued worldwide expansion and to strengthen U.S. operations.

According to the company, Search Optics boasts a client base of 3,000 customers worldwide and maintains 13 offices in North America, APAC, EMEA and LATAM.  David Ponn, Search Optics CEO, said the funding will enable the company to expand service to global clients in Argentina, Chile, Mexico and Panama and to deepen support for strategic client initiatives in the U.S.

The company’s flagship technology offerings include the Blueprint Platform®, a responsive website solution built for all screen sizes, and UPTRACS®, a reporting platform that measures digital campaign effectiveness in real-time to improve ROI. Available in multiple currencies and languages, including Korean, Mandarin, Spanish, Portuguese, two versions of French and six versions of English, both platforms have been globalized to optimize Search Optics worldwide.