Interior Define Secures $15 Million Series B

Custom furniture retailer Interior Define (I/D) announced today the closing of a $15 million Series B funding round. The round was led by Pritzker Group Venture Capital and Fifth Wall. Also participating were inside investors including Peterson Ventures, Listen Ventures, and Breakout Capital.

I/D opened its first experiential guideshop location in Chicago in 2015, and it opened three additional locations — New York, Los Angeles, and Austin, TX — in 2017.  It will open at least two more locations in 2018, including one in San Francisco, which is scheduled to open in June.

I/D is also announcing the launch of two technology-enabled brand products: an augmented reality mobile application that empowers customers to visualize sofas in their homes, and Comfort Guide, a visual tool dedicated to helping customers understand the “sit” and construction of I/D’s cushions.