Demandbase Appoints Trish Sparks as Chief Customer Officer

Demandbase, provider of an AI-powered account-based marketing solution, announced that Trish Sparks has joined the company as chief customer officer. In her new role, Sparks will lead the company’s customer strategy, scale its customer success function, drive customer outcomes and foster long-term customer growth.

Sparks was most recently the head of global customer success at LinkedIn Sales Solutions. Prior to working at LinkedIn, she led pre-sales at Progress Software and held sales and sales engineering roles at DataDirect Technologies. Sparks began her career as a teacher and then became a technical support engineer. She holds B.S. degrees in education and business administration, as well as an M.B.A. from Meredith College.