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BruVue Raises $1 Million in Seed Funding and Wins Heineken Innovators Challenge

BruVue Raises $1 Million in Seed Funding and Wins Heineken Innovators Challenge
Credit: bruvue.com

BruVue, a beverage data company, today announced that it has closed $1 million in seed investment.

BruVue, which targets the $500-billion global beer market, uses data to help bar owners control waste and theft, saving them $12,000 per year on average in unaccounted loss. The company’s  data helps distributors monitor account inventory levels, enabling them to implement lean supply chains. It also helps breweries validate advertising and product performance.

BruVue recently won Heineken’s Innovators Brewhouse Challenge to connect THE SUB, Heineken’s home draft system, to the cloud. The SUB team searched widely for creative ideas and solutions to offer consumers enhanced home draft experiences, giving them more information about their SUB. BruVue developed a sensor and app with its technology to track keg levels to see how much beer a user has left. Its connected app also allows consumers to rate and share beers on social media, receive recommendations, and create order queues of beers that they would like delivered next.

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