Quantcast Appoints Robert Horler as COO

Quantcast, an AI-driven audience behavior platform for the open Internet, announced the appointment of Rob Horler as chief operating officer.

Horler, a highly-respected industry leader, has served as a senior executive in multiple roles across the Dentsu Aegis Network for more than 19 years. Most recently, he served as CEO of Dentsu Aegis U.S. which under his leadership grew significantly, doubling its business through a combination of new clients and M&A with a particular focus on scaling its data and technology capabilities. Prior to his U.S. CEO appointment in 2015, Horler was CEO of Dentsu Aegis Network Northern Europe and CEO of Aegis Media U.K. In 2004, Horler founded Difiiniti, which became one of the largest standalone digital planning and buying companies in the U.K.; it became part of the iProspect network in 2009.  Horler originally joined the Dentsu Aegis Network as managing partner for Carat Interactive in 2000.

“Rob is that rare combination of someone who is both strategic and technical. In a career that spans over 25 years, he deeply understands how technology has been disrupting marketing and the growth challenges facing brands,” said Quantcast’s founder and CEO Konrad Feldman.  “Given his wealth of hands-on experience advising clients, managing large-scale global organizations and developing talent and teams, I’m thrilled to have him join Quantcast so we can further our mission to help brands grow in the AI era.”