Greenfly announced today that it has raised $8.5 million in Series B funding. The financing round was led by Alpha Edison, with participation from earlier investors Iconica Partners, Elysian Park, and Corazon Capital.
Greenfly, co-founded by Daniel Kirschner and Shawn Green, the former LA Dodgers All-Star, enables brands to orchestrate and activate networks of high-value content creators, such as brand advocates, influencers and employees, all in one place, creating an efficient request, create, review, approve and post process. Through the Greenfly platform, a consumer brand can collaborate with a network of endorsers, staff, and even passionate customers to create and simultaneously share content announcing a new product across hundreds of individual social accounts and networks like Facebook, Instagram and Twitter.
The new funding will enable the company to continue building out its technology, drive user acquisition and other marketing initiatives, and add new hires to the team.