FanDuel announced today that marketing veteran Mike Raffensperger will join the company as chief marketing officer. In his new role, he will lead all marketing efforts for the company, developing new growth strategies and overseeing customer acquisition and retention channels. Raffensperger joins FanDuel from Amazon, where he served as head of marketing for Amazon Advertising. Prior to Amazon, he was director of digital marketing and strategy for DIRECTV. Before that, he was vice president of strategy and creative development at Magnet Media, a global digital marketing firm.
“With extensive experience in digital media and marketing and a growth mindset, Mike is the right person to join our team as the sports and entertainment industry continues to evolve,” said Matt King CEO of FanDuel. “Mike’s leadership efforts in previous roles have helped reshape the digital sports media landscape and I look forward to having him on board as we continue to grow the FanDuel brand and build it into a preeminent sports entertainment destination.”
Raffensperger has been honored with multiple Webby Awards for his pioneering work in the early development of web entertainment, as well as a Sports Emmy Award nomination for his contribution to the advancement of digital sports coverage. He is a standing fellow at Columbia University’s Graduate School of Journalism and holds a B.A in Mass Media from Messiah College.
