Casper Appoints Chief Financial Officer and Chief Marketing Officer

Casper today announced the hiring of Greg Macfarlane as chief financial officer and Jeff Brooks as chief marketing officer.

Macfarlane joins Casper with more than 20 years of business and financial leadership experience for industry-leading companies. He previously served as CFO and head of operations and strategy for H&R Block. Prior to that, Macfarlane was executive vice president and CFO for Ceridian Corporation, and he spent more than 14 years in senior leadership roles at GE.

Brooks brings 25 years of experience building world-class brands at global creative and media agencies. He joins Casper from the digital agency Huge, where he served as president and chief marketing officer. Prior to Huge, Brooks held several leadership roles, including chief commercial officer of MDC Media Partners, CEO of both M&C Saatchi and Havas, and president of BBDO’s digital agency network.