Martech Startup Secures New Funding

Throtle closed a new round of financing, led by TransUnion.

The company focuses on deterministic matching and identity resolution, empowering brands with individual-based marketing to reach customers online across display, email, social, addressable TV, and mobile devices. According to the company, its data-centric onboarding approach guarantees the highest level of accuracy, scale, and responsiveness for clients.

The new funding will be used to increase Throtle’s ability to resolve consumer touch points down to a single user, and provide valuable audience insights for analysis, optimization, and product development.