eOriginal Names New CMO

Financial technology company eOriginal, Inc., announced Michele Weber as its new chief marketing officer.

Weber was recently senior vice president and head of global marketing for AppNexus. Prior to that, she held several leadership positions with SAP in enterprise marketing, ecosystem and channels, brand-to-demand generation, and new product introduction.

“Michele brings to eOriginal a track record of developing and implementing marketing programs that increased brand awareness, created differentiators versus competition, and drove sustainable company growth,” said eOriginal CEO Brian Madocks. “She is the ideal person to elevate the brand and ensure we capture the opportunities before us.”