Consumer Startup Brings In $5.2 Million

Prose, a custom-made hair care products company, closed $5.2 million in Series A financing, led by Forerunner Ventures, with participation from Correlation Ventures, Lerer Hippeau Ventures, Maveron, Red Sea Ventures, and ISAI.

Prose combines online or in-salon professional stylist expertise and high-quality ingredients to help clients address their unique hair and scalp needs. Their holistic consultation process is designed to understand clients’ goals, lifestyle habits, and environmental exposure (pollution, UV, humidity, etc.) to create an exclusive formulation that accounts for personal preferences, whether they are vegan, gluten or fragrance-free, and is made to order by a team of New York City-based chemists.

The funds will be used to continue building Prose’s U.S. team of industry professionals.