Apple Acquires Digital Media Startup for Undisclosed Sum

Apple purchased Pop Up Archive, an app that helps media companies improve productivity and monetize content by adding a semantic SEO-ready layer to media. Financial terms of the transaction were not disclosed.

Pop Up Archive makes sound searchable by automatically creating timestamped transcripts and keywords, which are indexed so users can “play back” search terms exactly where they are found in the audio. Its smart transcription tools are built on unique language models from audio collections across the U.S.

The startup previously raised $1.4 million.