Web.com Acquires Acquisio for Undisclosed Sum

Staff

7 years ago

Web.com Acquires Acquisio for Undisclosed Sum

Web.com, an American domain name registration and web development services company, announced it has purchased marketing technology startup Acquisio. Financial terms of the transaction were not disclosed.

Acquisio, founded in 2003, provides performance marketing solutions for local businesses and agencies, including a programmatic engine that enables digital marketers to optimize search campaigns and report on social, mobile and display initiatives, all in one dashboard.

Acquisio has won the Deloitte Tech Fast 500 and Fast 50 awards for three consecutive years. The company said GroupM, Sensis, Hannapin Marketing, iRep, Yellow Pages, Microsoft, and Hilton are software clients. The startup previously raised more than $23 million from investors including Wellington Financial and Tandem Expansion.

Web.com said that applying Acquisio’s AI to the company’s existing online marketing tools will improve customer value.

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