Vonage Launches SMS Automation Platform

Vonage , a leading provider of business cloud communications, has launched VonageReach, an SMS automation platform that allows enterprises to send streamlined, automated, and targeted messaging to prospects and customers.

Developed using Nexmo APIs, VonageReach is a turnkey messaging solution to augment the company’s existing Unified Communications as-a-Service (UCaaS) offering and aims to arm businesses with targeted, relevant B2B2C capabilities without the resources for, or need of, an expert software engineer.

“The addition of VonageReach to our robust product portfolio enables our business customers to send automated and personalized contextual messages to customers and leads in real-time,” said Omar Javaid, Vonage’s chief product officer.