Univfy Expands Leadership Team with Key Hires

Univfy Inc., a predictive analytics company in the fertility space, announced the addition of three key members to its leadership team.

Kelsey Rush joins Univfy as vice president of product to lead platform strategy. Her prior leadership roles included director of platform product management at Change Healthcare, and operational management at Oracle’s Health Sciences Global Business Unit.

Kristin Shadick joins Univfy as vice president of sales to lead strategic sales initiatives and provider-patient market expansion. Starting in 2013, she led Natera’s IVF reproductive genetics sales in the New York Tri-State Region, and prior to Natera, she led the New York State sales and operational team at Matria/Alere.

Kamal Gelya, M.B.A., joins Univfy as vice president of finance, overseeing business planning, financial reporting and operations. Gelya was formerly the finance and analytics manager for Citrix’s Workspace Services and Business Unit, where he performed strategic planning and business modeling for Service Provider and Citrix Cloud.