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Rollick Outdoor Closes $5.6 Million

Rollick Outdoor Closes $5.6 Million

Offline media startup Rollick Outdoor announced the acquisition of $5.6 million in seed financing, led by Silverton Partners. Autotech Ventures, Troy Capital Partners, and Capital Factory also participated in the funding.

Rollick’s marketing platform strives to help retailers and manufacturers provide an individualized, online and in-store experience for the powersports, RV, and marine industries. Retailers and manufacturers can connect with members of the company’s Affinity Network of Retailers.

The company said the funds will be used to hire additional sales and support employees in Austin, and to support a national rollout in 2018.

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