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PetSmart Names EVP of Marketing and Customer Experience

PetSmart Names EVP of Marketing and Customer Experience

PetSmart announced it has appointed Joshua Kanter as executive vice president of marketing and customer experience.

Kanter joins PetSmart from Viking Cruises, where he served as senior vice president of marketing strategy. Prior to that, he held the role of senior vice president of marketing at Caesars Entertainment and, earlier, he was an associate principal at McKinsey & Company.

“Joshua is a highly experienced executive with a proven track record of building successful consumer-facing brands,” said Executive Chairman of PetSmart, Inc., Raymond Svider. “We continue to position the business for success as the leading brick-and-mortar and online company in pet specialty retail, and we are confident Joshua is the right leader to support our unique mission and brand.”

Kanter received his B.A. in psychology from Harvard University, and his M.B.A. from the University of Pennsylvania’s Wharton School of Business.

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