Startup Lunar Wireless completed $4.1 million in financing led by 8VC. Other participants included Betaworks, Fontinalis Partners, Detroit Venture Partners, Core Innovation Capital, Abstract Ventures, Expansion Venture Capital, Social Starts, BLU Products, 1517 Fund, and WndrCo.
Lunar is a nationwide wireless carrier that allows users to pay on a per-app basis to get data as they need it, without paying monthly bills. For each app, users pay 25¢ to get a day’s worth of unlimited data. Calling and texting are each available for 25¢. Lunar’s proprietary technology halts background cell phone data traffic, which typically consumes 30 percent of bandwidth.
Concurrent with the funding announcement, Lunar announced the launch of its “Pay What You Want” plan.