Enterprise IT Startup Closes $5 Million

Nudge Rewards announced it has secured $5 million in Series A financing, led by Generation Partners, with participation from BDC Venture Capital, Brightspark, and Standup Capital.

Headquartered in Toronto, Canada, the enterprise IT startup’s mobile solution for retail, foodservice, and hospitality brands seeks to measurably impact users’ frontline team performance. Brands can use Nudge Rewards’ employee app and content management system to engage, educate, and ultimately reward frontline managers and employees who drive company performance. According to the company, users include Rogers Communications, Compass Group, Golf Town, Samsung, and Choice Hotels.

This new financing will allow Nudge Rewards to further serve its customer base and expand its presence in select Canadian and U.S. markets.