ECommerce Technology Startup Brings In $2 Million

TrackStreet announced the completion of $2 million in seed financing, led by Okapi Venture Partners, with participation from SaaS Capital and Stage Venture Partners.

TrackStreet monitors Internet marketplaces and freestanding websites to help give brand owners the tools they need to understand sales and distribution trends that drive data-based market decisions. Its minimum advertised price enforcement platform also automates manual processes such MAP violation notices, tracking policy compliance, and the creation and distribution of customized Do-Not-Sell lists. In addition, the company’s proactive monitoring service, TrackStreet Review Tracking, tracks and compiles Internet sales reviews, compiles consumer feedback, and allows brand marketers to run detailed analysis and enable automated review alerts for their clients.

TrackStreet will use the funding to further develop its proprietary AI-based technology.