Conversational marketing and sales platform Drift launched Drift ABM, a platform that enables marketing and sales teams to provide a real-time, personalized experience at scale – without the need for lead generation forms – whenever someone from a target account lands on their website.
“With ABM, marketing and sales teams invest so much time, energy, and budget into creating an amazing, personalized experience for the people at those target accounts – but then they drive them to lead forms or a piece of gated content. That’s like spending all of your time and effort driving the right people into your store and then ignoring them once they actually show up,” said Drift CEO David Cancel. “Over the last few months we’ve had the opportunity to re-think how account-based marketing should work in a world that runs on real-time conversations, and that’s what we’re bringing to market today with Drift ABM.”
