9GAG, a global cross-platform entertainment media network, announced it has expanded operations into North America with the opening of a U.S. office in New York, where Russell Schneider, the company’s newly-appointed first head of partnerships and business development, will be based.
Most recently, Schneider served as Playboy Enterprise’s first executive director of integrated sales, where he played an instrumental role in the launch of Playboy’s SFW (safe-for-work) digital launch and monetization strategy. Earlier in his career, he oversaw digital sales and business development at IndieClick Media Group, where his revenue contributions led to their acquisition by Demand Media (now Leaf Group).
“Russell’s deep digital sales and management experience in the US makes him the perfect fit for us as we grow in the North American market,” said Chief Operating Officer Lilian Leong. “His extensive knowledge of integrated and content marketing, sales and business strategy is crucial as we communicate our deep experience with, connection to, and expertise on millennials to the broader US advertising community.”
