VY Esports Closes Seed Funding

Digital media VY Esports announced it has secured a new round of seed financing led by Raine Ventures, with participation from Courtside Ventures and Elysian Park Ventures.

A content and services platform focused on bridging the world of esports, traditional brands, and media companies, VY Esports helps brands consolidate ad inventory across multiple esports events to provide unique marketing and advertising opportunities. It provides guidance on the esports landscape and direction on how to best position brands, and advises integrated ad strategies across multiple games, regions, and languages.

VY Esports will use the financing to invest in talent acquisition and build its operations and partner relationships.