V12 Data Appoints Doug MacDonald as SVP of Digital Solutions

V12 Data announced today that Doug MacDonald has been appointed as senior vice president of digital solutions. Doug will lead V12 Data’s efforts to expand and evolve its digital audience solutions and to build strategic engagements and partnerships within the digital audience marketplace.

Prior to V12 Data, Doug served as VP of business development at Deep Root Analytics, where he was responsible for driving the company’s core media analytics offering into the consumer and B2B advertising marketplace. His previous leadership roles include serving as SVP of sales at Celtra, Inc.; as VP of sales at Adap.tv; and in executive roles at Newspaper National Network, Inc., Penton Media, G+J USA Publishing, and NFL Properties, Inc.

“Doug is a well-known industry veteran, and his experience and strategic vision will add immense value as we continue to expand our people-based audience solutions into new markets and platforms,” said Anders Ekman, CEO of V12 Data. “As a strategic innovator in the digital media space, we are thrilled to welcome him to the team and are confident he will be a tremendous leader for us moving forward.”