UrbanSitter Raises $10.7 Million
According to a recent SEC filing, UrbanSitter has raised $10.7 million in financing from an undisclosed investor.
UrbanSitter is an online hub that connects families with babysitters, with help from social networks. Babysitters post their credentials and availability. Parents search and book sitters online, and they share their enthusiasm for sitters by writing reviews. Using their own social networks and affiliations, users are able to see how they are connected to sitters and to other parents. According to the company, the use of Facebook Connect and affiliation groups helps to cultivate an environment of community and trusted networks between families and sitters.