True Influence Appoints Michael VanPatten CFO

True Influence, an account-based marketing platform for prospect intelligence, intent monitoring, and demand generation, announced that Michael VanPatten has joined the senior management team as its chief financial officer.

Prior to joining True Influence, VanPatten served as vice president of finance and acting chief financial officer at Smart Tuition, which was sold to Blackbaud, Inc. His experience includes C-level roles at Princeton Power Systems, Meta Pharmaceutical Services, Victory International, and NetMotion Wireless, Inc. He has presented at ComNet, InterOp, SuperCom, NetWorld, and other top business conferences.

“We are delighted to have Michael join our team at this exciting time in our evolution,” says True Influence Chief Executive Officer Brian Giese. “We look forward to leveraging his impressive and lengthy experience in finance, technology, and marketing to help lead True Influence as we continue our rapid growth.”

VanPatten graduated with a B.S. in business systems analysis from Elmira College in Elmira, New York, and went on to obtain an M.B.A. in marketing and finance from George Mason University in Fairfax, Virginia. He is also a Certified Public Accountant.