Troika Media Group Hires Rob Schwartz to Lead Performance Data & Intelligence Division
Troika Media Group (TMG), Inc., announced its hiring of Rob Schwartz as president to lead strategic growth and development of Troika Services, the performance data and intelligence division of TMG.
In this new role, Schwartz will be responsible for developing and executing Troika Services’ business strategy, as well as integrating data analytics, performance marketing and a live engagement platform with Troika’s creative services.
Before joining TMG, Schwartz worked at Datalot, a leader in digital marketing solutions, as senior vice president of business development. Prior to Datalot, he was CEO at Gold Rock Media, a digital consulting agency, helping clients achieve success using search, social and native advertising. Schwartz was also a cofounder of Enerseek, LLC, an alternative energy company focusing on providing B2C energy solutions.
“This major addition to the team catapults Troika Media Group to a cutting-edge digital marketing company,” said Dan Pappalardo, president of Troika. “As brands face rapidly changing consumer behaviors and increased competition, Rob’s leadership and expertise are expected to help us strengthen our end-to-end capabilities worldwide and deepen our partnerships with measurable results.”