Tecovas Secures $2.6 Million

Consumer startup Tecovas closed $2.6 million in financing led by YETI Capital.

Tecovas is an Austin-based direct-to-consumer footwear brand that designs and sells top-quality, handmade western boots at approachable prices. By selling a curated, classic collection for men and women directly to its customers, Tecovas aims to improve on the end-to-end consumer experience typically lacking in the western apparel industry. According to the company, it is the first pure-play ecommerce brand in the western footwear space.