Silvernest Names Barbara O’Connor as CMO

Silvernest, an online roommate-matching service for boomers and empty nesters, today announced that Barbara O’Connor has joined the company’s executive team as its chief marketing officer.

As CMO, O’Connor will lead Silvernest’s national marketing strategy, including brand marketing, digital marketing, and customer and influencer campaigns. She will also be instrumental in driving business growth by developing new demand-generation programs.

A 25-year marketing veteran, O’Connor has extensive experience working with top-tier consumer and technology companies, as well as numerous Silicon Valley startups. Her career includes serving as the CMO of Move, the parent company of real estate websites Realtor.com and SeniorHousingNet. O’Connor spent more than a decade at Yahoo!, most recently as vice president of marketing, and she also held a senior marketing role at Apple.

“Barb’s impressive background driving programs for some of the largest consumer tech and real estate companies in the country is exactly what we need at this critical point in our growth,” said Wendi Burkhardt, CEO of Silvernest. “With her long list of accomplishments, a passion for innovation and astute marketing perspective, she’s an invaluable addition to our leadership team.”