New Product Alert: Visual Marketing Index

Visual Marketing Index is a free Instagram analytics tool that allows brands to score their performance on Instagram across ten metrics. Whether their brand has 10,000 or a million followers, all the metrics are benchmarked and scored relative to their audience size and reach, providing the most comprehensive measure of brand performance currently available.

Visual Marketing Index was created by the team behind Photoslurp, a visual commerce and marketing platform that searches for and integrates customers’ social media photos to increase engagement and conversion rate. It was built by outreach marketing manager Ruud den Rooijen, content manager Luisana Cartay Febres, and cofounder Eulogi Bordas.