New Product Alert: Tinder Reactions

Tinder Reactions is an iPhone dating app that allows users virtually to “throw your martini at him, or send him a not-so-subtle eye roll.” Tinder Reactions is designed to provide a range of responses that can be used at any stage of conversation, suitable for a wide spectrum of behavior — from a gentle nudge (“ball’s in your court!”) to a warning eye roll or a bold gesture (throw a drink). To send a Reaction, just open a conversation on Tinder and tap the smiley icon, scroll through the Reactions, and select the one to send to your match.

Tinder Reactions was the brainchild of Jonathan Badeen, Tinder’s cofounder and chief strategy officer.