New Product Alert: Lily

Lily is a fashion artificial intelligence product that helps people discover and buy clothes that make them look and feel their best. According to the company, Lily does more than two hours’ worth of analysis for every selection — including looking at price, similar items and specific style attributes to determine which pieces will flatter users’ body figures — all in under two microseconds. Lily also plans to make shopping quick and easy by providing a one-click universal cart for buying, returns, order tracking and refunds.

Lily was the brainchild of Purva Gupta.