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New Product Alert: AppGrowthLab

New Product Alert: AppGrowthLab

Created by SplitMetrics, an A/B testing tool that helps app developers increase conversion rates on app download pages, AppGrowthLab provides 55 app growth lessons handcrafted by 30 app marketing experts from SplitMetrics, AppsFlyer, Buffer, Rovio, Google, Chartboost and other companies. Users can study progressively with weekly modules received by email or Facebook Messenger, or access all materials at once from their course dashboard.

AppGrowthLab was created by the team at SplitMetrics, specifically head of marketing Alexandra Lamachenka and CEO Max Kamenkov.