New Book Alert: How To Launch

How To Launch is a new book offering a startup launch playbook and cost calculator. It is created by the founders behind The Upstarters, a service that helps startups get launched in four weeks by taking care of planning and preparation, customer development, product development, and launch marketing. They’ve now decided to open up their process in this little playbook and made a launch calculator so founders can see how much it will cost.

How To Launch was developed by Ben Tossell and Nathaniel Smithies, chief executive officer of online therapy startup PlusGuidance.