Fort Worth-Based PAVLOV Names Parks Blackwell Chief Operations Officer And Senior Vice President Of Digital

Digital marketing veteran Parks Blackwell has joined Fort Worth-based PAVLOV as chief operating officer and senior vice president of digital.

At PAVLOV, Blackwell will be responsible for the day-to-day agency operations and management of the 32-person firm, lead the expansion of digital strategy and media capabilities, and help guide the company’s growth via new service offerings.

Prior to joining PAVLOV, Blackwell was senior vice president and West Coast managing director for global digital media company, iProspect, where she managed an operation of more than 150 staff and $200 million in annual billings.

“This is an extraordinary new hire for our firm and our clients. Parks is an integral piece of a bigger vision for PAVLOV as we continue to evolve to best serve the modern marketplace,” said Allen Wallach, founder and chief executive officer at PAVLOV. “Her extensive knowledge and experience at the highest level will make an immediate, positive impact on current clients and help to attract new ones, as well.”

Parks is a Fort Worth native and earned her Bachelor of Arts in marketing from the University of North Texas.