Ecommerce Startup Bluecore Closes $35 Million

Bluecore closed $35 million in Series C financing. The round was led by Norwest Venture Partners, with participation from Georgian Partners, FirstMark Capital, and Felicis Ventures.

Bluecore is a platform to help ecommerce marketers make decisions based on large data sets. Using advanced predictive algorithms built for retail, Bluecore helps marketers extract high-value insights and personalized product recommendations in seconds. For instance, retailers can set up systems to greet customers with content that is of highest interest to them, based on demonstrated and predicted category affinities. Bluecore also helps merchants drive conversion by developing Facebook creative content and messaging that matches potential customers’ past views and purchases.  

According to the company, the new funding will fuel Bluecore’s growth by accelerating delivery of its platform to customers and enabling additional product development.