Amperity Brings In $28 Million

Martech startup Amperity has announced the close of $28 million in Series B financing led by Tiger Global Management. Madrona Venture Group also participated in the round.

Amperity is an intelligent customer data platform empowering global consumer brands to create unique and personalized experiences by unlocking their customer data. Using machine learning and massive computing power, Amperity stitches together a brand’s disparate data sources, forms complete customer profiles, and makes those profiles available to marketers and analysts. This complete, actionable data can be used to power customer 360 initiatives, acquisition, and retention marketing programs, as well as advanced customer analytics.

Amperity plans to use the funds to accelerate its product development efforts (especially around key technology differentiators), to scale its go-to-market investments, and to enhance supporting capabilities for existing customers.