Zefr Appoints Toby Byrne as President
Zefr, a technology company that provides contextual targeting solutions for brands advertising on YouTube, today announced that it has appointed Toby Byrne as president.
In his new role, Byrne will lead Zefr’s marketing and sales organization as the company shapes how advertisers can leverage their solution. As the company’s president, Byrne will also be charged with bolstering relationships with holding companies and major brands, as well as leading the company’s global expansion into Europe.
“With his previous experience as president of ad sales for Fox, Toby has intimate knowledge of how to package content so it resonates with the right audiences,” said Rich Raddon and Zach James, co-CEOs of Zefr. “We couldn’t think of a better and more strategic executive than Toby to lead us into this next stage of our growth.”
Prior to joining Zefr, Byrne spent nearly 21 years at Fox, where he focused on building its ad sales efforts and increasing revenue by helping marketers associate with premium content relevant to their brands. After joining Fox in 1996, Byrne rose through the ranks to be named president of ad sales for the Fox Broadcasting Company in 2010. In 2014, he was named president of advertising sales for the Fox Networks Group. Byrne began his career as a media buyer at BBDO in 1993.
