ViralGains Secures $13.5 Million

Digital media startup ViralGains closed $13.5 million in Series B financing led by First Analysis. Origin Ventures, Stage 1 Ventures, Pallasite Ventures and LaunchCapital also participated.

ViralGains is a software company that seeks to create authentic connections between brands and consumers through online video. The ViralGains platform maximizes online video views, shares, and conversations in real time while measuring and optimizing viewer sentiment. The company’s collaborative technology was designed to help marketers and agencies of all sizes engage viewers in relevant, choice-based digital environments, making it the first truly consumer-centered video distribution platform.

According to the company, the investment will fuel ViralGains growing market share in video advertising.