System1 Secures $270 Million

Advertising technology company System1 closed $270 million in financing, led by Court Square Ventures.

System1 is an independent marketplace for keyword pay-per-click advertising. Its platform analyzes billions of consumer attributes and uses “pre-targeting” algorithms to unlock and fulfill consumer intent across channels, including social, native, email, search, market research, and lead generation. The technology developed by System1 uses six major optimization systems, including statistical and machine-learning models to identify how consumers will respond to a variety of inputs.

In its announcement, the company said this investment will accelerate product development, enhance support of partners, and help System1 continue building its team in Southern California.