Swrve Raises $10.7 Million

According to a recent SEC filing, martech startup Swrve raised $10.7 million in financing from an undisclosed investor.

Swrve aims to be the world’s leading mobile marketing automation platform, pioneering in the fast-growing mobile engagement marketing space. The company combines class-leading analytics, segmentation, AB testing and in-app messaging in a unified application that allows marketing managers continually to test their applications by tracking user behavior, targeting specific user segments, tuning in-app elements, and talking to users via in-app messages. Among the company’s notable customer are The Guardian, Condé Nast, Glamsquad, Warner Brothers, Microsoft, and Backflip.