Startup media and events organization ArcticStartup announces that Gary Vaynerchuk, an American serial entrepreneur and Internet personality, has invested in the company. Vaynerchuk has also been appointed as a company advisor, with the aim of transforming ArcticStartup into a leading community for entrepreneurs and businesses in the Nordic and Baltic regions.
Vaynerchuk is an angel investor and advisor to Uber, Snapchat, Facebook, and Twitter, among others. He is also a co-star, alongside Jessica Alba, Gwyneth Paltrow, and Will.I.Am, in Apple’s first-ever TV show production, Planet of the Apps.
ArcticStartup, which was launched as a blog in 2007, has evolved into a media, community, and events organization. It also provides PR and consulting services for Nordic startups.
“I admire the ArcticStartup founders’ perseverance and I believe this company will be successful,” Vaynerchuk said. “What fascinates me in the Nordics is learning about consumer behavior, and you also have some great brands I’d love to bring into 2017 in terms of social selling.”