SAP to Acquire Gigya
SAP SE (NYSE: SAP) today announced it has entered into an agreement to acquire Gigya, a market leader in access management.
Gigya’s customer identity and access management platform helps companies build digital relationships with their customers. Its platform allows companies to manage customers’ profiles, preferences, opt-in and consent settings, with customers maintaining control of their data at all times. The company had previously raised $105.8 million in funding from leading venture capital firms including Benchmark Capital, First Round Capital, DAG Ventures, and Mayfield Fund.
“Combining the data matching and enrichment capabilities of SAP Hybris Profile with Gigya’s consent-based identity data and access management platform will allow us to identify consumers across channels and offer a robust single consumer profile,” said Patrick Salyer, CEO of Gigya. “Together we are well positioned to drive more effective marketing, sales and service through data, while the customer stays in control of how much data is shared.”
Gigya has more than 300 employees and is headquartered in Mountain View, CA. The company’s operations will become part of the SAP Hybris business unit for customer engagement and commerce. The transaction is expected to close in the final quarter of 2018, subject to regulatory approval. Terms of the transaction were not disclosed.
