Nielsen Agrees to Acquire Visual IQ

Nielsen Holdings (NYSE: NLSN) today announced it has entered into a definitive agreement to acquire Visual IQ. The deal is expected to close in October 2017. Terms were not disclosed.

Visual IQ enables brands to measure consumers across various channels and devices to deliver better, coordinated experiences by connecting advertising with brand engagement, online conversion and in-store sales or other metrics. The company had previously raised $14 million from Fog City Capital and Volition Capital.  

With this acquisition, Nielsen clients will gain access to Visual IQ’s marketing attribution expertise and a comprehensive software platform for analyzing customer profiles, in combination with tactical marketing performance across all channels and devices. Visual IQ’s Marketing Intelligence Platform delivers the real-time insights that brands and agencies want to optimize marketing performance through the combined power of audience and attribution.