New Product Alert: Saga

Saga is a marketing app that allows publishers to display news in story formats. “Story” is a popular feature on Instagram and Snapchat that lets users post photo and video collages that vanish after 24 hours. Saga was created to take the “story” outside of Snapchat and Instagram, allowing publishers to bring content to their readers by using this familiar format on their own sites using a simple, one-time embed or SDK code.

After journalists film or photograph events from their personal smartphones, they can send the footage directly to publishers’ sites using Saga’s easy app. Audiences can then view the story on the publication’s site, with the same user experience as that of Stories on social media. And Saga stories do not have to disappear after 24 hours.

Saga was the built by business development manager Remi Lederman, cofounder and CEO Avishay Ovadia, and CTO Amitay Molko.